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Technology Companies Need To Resurrect Unique Selling Propositions

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & CEO, theONswitch & nunu ventures. Getty I sat in on a SaaS company’s online event recently. We listened as the presenter (a founder and CEO) talked about product features and functionality of their company’s latest releases and enhancements.  The words “you” and “customer” were nowhere to be seen or heard.  “User experience” (UX) is a […]

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The New AAS Economy: Why The “As A Service” Sector Is Booming

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Nancy A Shenker, Founder & CEO, theONswitch & nunu ventures. Getty You’ve probably heard of SaaS. It stands for software as a service, and it is expected to grow to a $220 billion industry in 2022 (a 13% increase from 2018). Including companies like Slack, DocuSign and ADP, it refers to any cloud-based, subscription-based system that enables […]

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Agency 2025: Evolve Or Die

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Nancy A Shenker, Founder & CEO, theONswitch & nunu ventures. Kelvin Murray 2015 I believe the ad agency, as we know it, will soon be obsolete. Big brands will work with a whole new type of creative and consulting partner. Brand imperatives, the Covid-19 pandemic and the rise of artificial intelligence and machine learning (AI and ML) […]

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