Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. getty For the past two years, in-house marketing teams have been feeling the pressure to do more with less. As the economy remains uncertain, the job openings are there, but instead of a long line […]

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. getty In professional services, business is personal. Services marketers are quite literally selling people—their knowledge, their team, their track record. It doesn’t get much more personal than that. Demand generation strategies that put relationship building […]