Patrick O’Neill Managing Partner of Sherlock Communications and named Latin America’s Best PR Professional 2020 by PR Week Awards getty Blockchain is one of those modern-day terms that seems to spark fear in people of a certain age — myself included. Like cryptocurrencies, cloud storage, and anything with the prefix cyber-, it can often seem a […]

Patrick O’Neill Managing Partner of Sherlock Communications and named Latin America’s Best PR Professional 2020 by PR Week Awards getty To “e” or not to “e”? That should never be the question. E-books, as we know them, have been around since the mid-to-late 1990s, but their roots may date further back still to the 1940s. Yet […]

Patrick O’Neill Managing Partner of Sherlock Communications and named Latin America’s Best PR Professional 2020 by PR Week Awards getty Companies targeting Latin American consumers through Facebook advertising, be warned: You may be hurting your brand in the region. The platform has come under fire for its refusal to regulate marketing that has been found to […]