Ricky Ray Butler is CEO of BEN, an entertainment AI company that places brands into influencer, streaming, TV, music and film content. getty Today’s brands can leverage influencer armies to activate marketing campaigns of all sizes — whether it’s a targeted push with a few local creators or a multi-million-dollar activation with hundreds of creators internationally. […]

Ricky Ray Butler is CEO of BEN, an entertainment AI company that places brands into influencer, streaming, TV, music and film content. getty As everything in our lives — including entertainment — turns digital, we’re starting to recognize the negative impact that digital consumption and technology have on the environment. For instance, Carbon Trust recently reported […]

Ricky Ray Butler is CEO of BEN, an entertainment AI company that places brands into influencer, streaming, TV, music, and film content. getty The business of influence has always shaped the way we interact with the world. Historically, it permeated our society with celebrities or people with inherent money and power. Take Rihanna and Beyoncé — […]

Ricky Ray Butler is CEO of BEN, an entertainment AI company that places brands into influencer, streaming, TV, music and film content. getty In a diverse entertainment ecosystem where platforms jockey for a competitive edge, one area has seen impressive growth: live streaming. Live streaming has been around for years, quietly building momentum in the background. […]