Co-Founder & CEO at HawkSEM, helping brands “crush it” through ROI-focused, results-driven digital marketing programs for over 12 years. getty A new year means a fresh start, a clean slate and new goals to crush. And for digital marketing professionals, pay-per-click will likely remain a big piece of the marketing strategy pie.  But because the tactics […]

Co-Founder & CEO at HawkSEM, helping brands “crush it” through ROI-focused, results-driven digital marketing programs for over 12 years. Getty When you have a marketing program that includes an experienced team, solid SEO performance and optimized ads, it’s tempting to trust that everything is operating as it should be.  Unfortunately, this mindset can leave your brand […]