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President at Paulsen, a marketing agency that moves rural America. getty In an increasingly noisy media landscape, more and more brands are turning to micro-influencers to tell their story directly to current and prospective customers. These product endorsements can help a brand reach its target audience organically, bypassing paid social advertising. And equally as important, micro-influencers […]
President at Paulsen, a marketing agency that moves rural America. getty For many outside rural America, the modern farmer’s portrait is often romanticized: working the land, dirt under your fingernails, raising and tending to livestock, feeding and fueling the world. There are many accurate details in this archetype, to be sure. But before you quit your […]
President at Paulsen, a marketing agency that moves rural America. paulsen.agency getty From casual meetings to formal presentations, many of us are on video exponentially more than ever before. As a result, it’s easy to fall into bad habits and miss important opportunities to make the right impression. Drawing on what I’ve learned from my own […]
President at Paulsen, a marketing agency that moves rural America. paulsen.agency getty One of the joys of my job is to talk with bright, inquisitive agri-marketers. Throughout 2020 and into 2021, the hardworking marketing and communications professionals in agriculture and rural industries have faced challenges unique to our industry. They balance messaging about food supply chain […]
President at Paulsen, a marketing agency that moves rural America. paulsen.agency Getty Everyone I know wants to happily turn the page on 2020 and set their sights on making up lost ground in 2021. But let’s consider a few lessons from this year that will make our comeback even stronger in the year ahead. 1. Prepare […]
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