Relationships With Your Consumers: Are You In It For The Short Term Or Long Term?
Founder, CEO of Vesta, an all-in-one community platform to nurture consumer relationships, mobilize advocates, and drive emotional loyalty. getty Almost every brand manager I meet faces the same dilemma: balancing the need for bold investments that impact a brand’s long-term trajectory with the need for short-term strategies that deliver wins today. This is prevalent today […]