How to Secure A Higher Ranking on the First Page of Google Written by Shane Barker The first page of Google search results is like the mecca of all website owners and digital marketers. This is natural considering the fact that most internet users don’t tend to go past the Google first page results. In […]
I’ve noticed that many leaders seem to struggle with creativity; instead, they opt for clear-cut and rational decision making. However, effective leadership can require inspiration, which is often better evoked through curiosity and imagination rather than pragmatism. Leaders need followers in order to lead, and without the enrollment of their teams, pragmatic leaders risk standing […]
If you’ve been in business for any length of time, you should have a database of previous customers or leads that have inquired about your product or services. In a service-based profession, such as a doctor, this list may consist of past patients or new patient inquiries that never actually became patients. These contacts may […]
Measuring your customer experience takes careful planning, a solid infrastructure, and clearly articulated metrics for success. These metrics are often created by looking at what the business needs, not at how the customer perceives success. We can sometimes get so focused on achieving our business key performance indicators (KPIs) that we lose sight of the […]
Artificial intelligence can bring an efficiency boost to many industries through automated data analysis, fast and efficient processing, and predictive learning systems. There are already several instances of AI systems being implemented in agency spaces, from performance prediction to targeted marketing efforts to better personalization and more. To help you gain a better understanding of […]
Social media allows businesses to share and connect with audiences based on interest, not geography. With daily refresh and a variety of audiences, social media is a platform that allows brands some flexibility in talking about more than just the nuts and bolts of their products or services; it’s a venue where businesses can humanize […]
When I was building my first marketing agency, a trusted colleague of mine tried to explain that we needed more time. My response was to find more people who could help us scale faster. His response was: “Nine women can’t have a baby in one month.” What I took away from that comment was that there […]
According to HubSpot (whom we’re partnered with), 79% of marketers in North America use inbound marketing as their primary approach. The truth is that consumers are getting smarter and craving more personalized experiences, and the companies that are paying attention to that and allowing their customers’ engagements to feel organic are the ones who are more […]
As you probably already know, artificial intelligence (AI) can be a powerful tool when it comes to business. When used in proven, real-world settings, AI can lead to benefits you may never have considered, especially when combined with powerful technology like chatbots. Chatbots are a hot topic in 2019. The truth is, however, they have been […]
As an agency, you want to ensure potential employees have a bigger insight into the world you are in. You want to be able to give insight, but not give out this information to make your agency obsolete. Creating an educational arm can be beneficial not only to students but for your agency as well. […]
