Businesses with wide-ranging consumer bases often struggle to reach all their customers. While they want to appeal to their broad demographics, it’s important to personalize marketing for customers in different geographic areas. Achieving quality local marketing can be difficult for brands with customers from various locations; but with the right approach, it’s certainly possible. We asked […]
GettyGetty You’re at a conference. It’s day three. Your head is pounding from the crappy wine at last night’s mixer. Your lips are blue because some air conditioning fanatic set the thermostat to 50 degrees Fahrenheit. You’re in the back row by the electrical outlet, checking email. Then, you hear the words: “Our correlation study […]
GettyGetty If you were to rate your marketing on a scale of 1-10, with 1 being the worst and 10 being the best, how would you rate it? I have asked this question hundreds of times over the years and have kept a log of the results. The average answer is 4.3. Most businesses admit their […]
GettyGetty Every year CES showcases the cutting edge of technology and the direction of the future. This year’s CES did not disappoint. From January 8-11 at the Las Vegas Convention Center, we saw some of the biggest ideas in tech over the past couple of years, like augmented reality, blockchain and AI finally start to […]
Starting a company is difficult, to say the least. It can be extremely daunting to know that who you attract to your team is going to set the tone as you launch your business. When teams work well together, they can create excellent products or services, with a cohesion between members that facilitates open dialogue […]
PexelsPexels Over the years, we have been fortunate to work with top companies to improve their marketing performance through conversion optimization strategies. On the same note, we have also worked with some up-and-coming companies that have scaled quickly. What we have learned is there are four key elements these companies all have in common that […]
Marketing trends come and go, and some are more successful than others. What many companies don’t realize, however, is that certain marketing fads, no matter how “hot” they are at the time, simply don’t work for certain brands. If you want to successfully market your business, you’ll have to experiment with techniques that make sense […]
GettyGetty Cybersecurity is still one of the biggest challenges companies face today and one of the top priorities for CEOs in 2019. Aside from a strong firewall, the most important way to prevent future attacks is to train employees. They’re often the ones responsible for letting a hacker access private data. According to Cisco’s 2018 annual […]
GettyGetty As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing […]
GettyGetty Ah, the short attention span of today’s average human — the not-so-new, yet ongoing problem many marketers face. Since the dawn of smart devices, target audiences have become less and less interested in content that cannot be consumed easily and quickly. Enter the world of video marketing. For quite some time, video has been […]
