Getting people to hear about your brand and see what your business does is the goal of a good marketing strategy. Today, a growing number of companies include user-generated content (UGC), such as reviews, in their marketing, as these word-of-mouth endorsements are often seen as more trustworthy than any form of self-promotion. The trick is […]
GettyGetty Every new and growing business seems to be using paid social traffic these days, and for very astute reasons. It can be a great way to acquire new customers in an inexpensive and targeted way. Unfortunately, we often see these businesses trying to get new customers by using a strategy that looks an awful […]
GettyGetty Marketing professionals have an impact on consumers’ quality of life by shaping either positive or negative eating habits. The market is oversaturated with products that are harmful to our health in more ways than one. Many of these products are flying off the shelves due to sticky advertising. According to Dr. Daniel Amer, “The […]
GettyGetty You know the feeling: You’ve just left a meeting in which everyone has discussed a pressing issue, considered the pros and cons, and arrived at a plan for moving forward that everyone can agree with. You feel accomplished. You feel like your team is in harmony. You’ve achieved consensus. Hooray! Except you might want […]
We’ve all heard many times that communication is the key to every good relationship. The same truth applies to businesses. Lack of communication in an agency setting can lead to missed deadlines, unrealized visions and other easily avoidable issues. To ensure your team members are on the same page at all times, it’s important to […]
GettyGetty I recently went into a Dunkin’ for a salted caramel hot Chocolate. I know, I know: It’s a lot of calories — 420 calories, to be exact. But on a cold afternoon, after skiing all day in sub-zero temperatures, I felt that I had earned it. That New Year’s resolution could wait another day. And […]
GettyGetty The 1950s and ’60s were known as the golden age of advertising because no other era saw such innovative, groundbreaking ad creative. Madison Avenue’s “Mad Men” were not only revered but were given the freedom to experiment, the results of which enabled many of their clients to dominate market share. An ad campaign’s success […]
GettyGetty Social Media is an integral part of our clients’ marketing strategies. We take into consideration influencers they should be mingling with, where their audience is hanging out online, and what kinds of digital hits we want to get. Not to mention, Social Media is how we strategize internally when it comes to building our […]
Your business is only as effective as its marketing strategy. That’s why marketing reports are great instruments to show which tactics are working and which are not. However, you must be able to properly interpret the data so you can apply it to your future marketing efforts. The experts at Forbes Agency Council have a […]
GettyGetty The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready to jump on board. In fact, a recent survey from the ANA (Association of National Advertisers) revealed that 75% of advertisers are currently using influencer marketing, with 43% planning to increase their spend on it […]
