The Importance Of Brand Reputation: 20 Years To Build, Five Minutes To Ruin
PHOTO Getty The ICCO recently published its World PR Report 2020, detailing the views of public relations companies for the forthcoming year. It’s a weighty document, well researched and authoritative. To give a sense of the scale, it draws on responses from 3,000 agency heads operating in the ICCO’s 41 member associations. As chairman, strategic […]