Five Unexpected Lessons From A Rebrand (From A CEO Who Didn’t Believe In Branding)
To be honest, I had never given much weight to the idea of branding, much less the process of reinventing one. After all, I’d started my business as a one-man shop. My “brand” was a business card with my name on it. Then, I hired a few more consultants and we added a name and […]