Make Fans, Not Consumers: How To Create Engagement That’s More Lasting Than Any Social Media Trend
Beyond admiring or enjoying something, being a bona fide fan means adopting it as part of your identity. Fandom is a form of love that engenders an intense level of devotion. When you’re a fan, you keep up with news, follow closely, feel deep loyalty and maintain perpetual excitement about the object of your affection. […]