GettyGetty For better or worse, the term “artificial intelligence,” or AI, has become central to understanding the landscape of today’s technology and innovation. Despite that, its true definition and implications for the future remain misunderstood by many. Here, I explore five of the most prominent misconceptions around AI: 1. AI has one universal definition. Because […]

GettyGetty As the owner of an influencer marketing agency, I’m well aware that hiccups are an inevitable part of a campaign activation from time to time. Yet, even if you were to combine every incident I’ve seen, collectively they all still pale in comparison to what happened with the Fyre Festival fiasco. Recently, the internet […]

GettyGetty In my experience, LinkedIn is the only platform that directly and effectively leads to conversions and new business. On this network, teams can band together and connect with a potential customer early in the week, engage in real-time conversation, share content, make their pitch and close the deal, all before the weekend. Today, approximately […]

GettyGetty An egg that breaks the record for the most liked Instagram post within days. The Fyre Festival that sells out within weeks with the power of influencer marketing with no real luxury event in sight. The entire story of Theranos and Elizabeth Holmes, who became the world’s youngest self-made female billionaire without having a […]

New clients are what keeps a business growing and evolving. They are the lifeblood of a company, bringing in new ideas and opportunities as well as funding. Yet, creating enthusiastic clients who are loyal to your agency for the long haul takes effort. You need to build real trust before that kind of commitment is […]

GettyGetty We live in a world of rapid change and evolution. Every industry is faced with the challenge of keeping up with the pace that consumers are setting in today’s connected economy. Automation, artificial intelligence, the internet of things, big data and other such buzzwords are reshaping how we live our lives, the human experience […]

GettyGetty Human resources teams acquire, develop and deploy a company’s most profitable asset: their pools of talented people. Yet, many companies still treat HR like a cost center. A compliance necessity. A business pillar, but not a business leader. I, along with our team of change marketers, work with businesses in a wide range of […]

GettyGetty The median deal size of an IPO in the United States last year was $108 million. There’s a lot riding on a company’s going public, and there’s only one chance to do it right. The transition a company makes from a privately held entity to a publicly traded one can feel like a shock […]

GettyGetty What is neuromarketing? It’s a question many marketers still don’t know the answer to. Maybe it’s because the question has several answers. Appropriately so, as it involves our ever-expanding understanding of how the brain works. In short, neuromarketing is a field that applies brain-based research to everyday advertisements and marketing messages. As the owner […]

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the […]