Who Is On TikTok And How Can Brands Reach Them?
PHOTO Getty When Vine retired in January 2017, previous users searched for alternate platforms to fulfill their entertainment needs. During this time, the app Musical.ly also grew in popularity and downloads. In 2016, Chinese company ByteDance had launched its own music performing app. In November 2017, ByteDance acquired Musical.ly for a reported $1 billion. As […]