For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks […]
The psychology behind ecommerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the […]
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, […]
Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking […]
To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. This isn’t something you just do once and forget […]
Social media marketing is a great way for nearly any business to communicate and market directly to customers. The popularity of social media networks has meant that businesses are taking notice, and using posts to connect with their customers. As a restaurant owner or manager, if you’re not using social media, you’re missing a huge […]
As small business owners face stiff odds and ever-increasing competition, seeking effective strategies for ensuring their business success can become a frantic search. Many businesses don’t make it past the four-year mark — in fact, according to SmallBizTrends.com, more than 50% of all businesses fail in their first four years of existence. How, as a […]
Social media has all but become a requirement for successful business marketing. If a company is not utilizing the most popular social media platforms relevant to their desired audiences, the reach of that company is severely limited. Successful marketing reaches customers where they are. Only having a Facebook Page or Linkedin account, however, is not […]
Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do […]
