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Your business needs to have an active presence on Instagram.
With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network.
According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking steps to get more followers.
Once you’ve done that, you can convert your social media followers into customers.
You need to prioritize conversions.
But to do this, you need to find the best ways to improve your engagement rates on your Instagram posts.
You have to understand how users consume content on this platform. They’re scrolling through their news feeds.
Each day, 95 million pictures and videos are shared on Instagram.
If your posts aren’t jumping out at your followers, they will scroll right past them. You won’t be able to get conversions this way.
It’s tough to stand out from the crowd when everyone using the platform has the same features available at their fingertips. Here’s what I mean.
If you are using only the filters and effects offered directly on Instagram, your content will look strikingly similar to that of the other billion users on the platform.
After all, the number of these editing options and types of posts is limited.
However, if you want to gain a competitive edge and really make your content stand out, you need to take advantage of other tools. By enhancing your posts, you’ll be able to increase your conversions.
Here are the top 10 tools I recommend for improving the quality of your Instagram posts.
With the growing popularity of GIFs, GIPHY Cam is a top option for you to consider.
This app is available for both iOS and Android devices. Your entire social media marketing team can take advantage of this tool, regardless of the platform they’re using.
The concept of this app is very simple.
The software allows you to create your own GIFs by recording content directly through the app.
Once your GIF is recorded, you can add effects and other elements to enhance the posts. This is a great way to make your content stand out from the typical pictures and videos uploaded to Instagram.
Since GIF creation isn’t a feature offered on Instagram, these posts will give you a competitive advantage over content from other profiles.
GIPHY has other apps to help you with your GIF needs:
In addition to GIPHY Cam, you can check these out to help you use visual elements to improve your marketing strategy.
If you are not tech-savvy, Perfect Video is extremely user-friendly.
It’s great for anyone who doesn’t have a background in video editing and is intimidated by fancy or expensive software.
None of that is necessary when it comes to uploading videos to Instagram if you use this app.
Yes, Instagram has editing tools built directly into its platform, but those features limit your ability to make your content great.
With Perfect Video, you can trim clips and merge multiple videos into one file.
Add subtitles to your videos to appeal to people consuming content without their volume on. You can even add watermarks to your videos as a branding strategy, in case someone wants to repurpose your content.
The software also has tons of transitions to choose from when you cut from clip to clip.
Take advantage of the ability to add music to your videos as well. It’s really easy to export your videos directly to Instagram.
Perfect Video is great for creating slideshows too.
This app is free to download. However, there are some in-app purchases for some features.
Your Instagram posts don’t live and die by the visual content alone. You need to learn how to write Instagram captions that drive engagement.
Hashtags are part of these captions.
That’s why you need to take advantage of tools such as All Hashtag.
This resource will help you generate hashtags to complete your posts. Just type in words related to your brand, products, and campaigns.
All Hashtag will take care of the rest.
In addition to generating hashtags for your posts, you’ll also be able to discover the top hashtags being used right now.
The app displays the top trending hashtags for each day, week, month, and all time.
Analyze hashtags through this tool. Learn the probability of ranking and getting hits with the hashtags you’re planning to use.
It will save you time and money. While we’re on the subject, you can also review my favorite time-saving social media marketing tools.
Quik is another app available on both iOS and Android devices.
What makes this tool unique is that it was developed by GoPro.
If you’re using a GoPro to film content for your Instagram page, this is the perfect tool for you. The app makes it really easy to import videos.
You can do this from your phone gallery, Dropbox, or Google Photos. Quik also lets you import content from GoPro Plus and GoPro Quik Key.
One of the top features of Quik is the ability to analyze your video clips to make smart cuts automatically.
Further, this tool can detect faces. All images, clips, and videos will get framed perfectly. If you don’t want to take advantage of that feature, you can crop your content manually.
Quik comes with more than 100 free songs to add to your videos. If those songs aren’t what you’re looking for, you can import your own music.
This tool makes it easy for you to sync video transitions based on the beat of the music playing.
Can’t think of a hashtag? No problem.
AutoHash has a unique way of helping you generate hashtags specifically for each photo you’re planning to share on Instagram.
This tool scans the image and then, as the name implies, automatically generates a hashtag.
If you upload a picture of a dog, you’ll get hashtags related to dogs.
In addition to coming up with relevant hashtags, the app will sorted them by popularity in different niche categories. This will make sure that your post gets the widest possible exposure.
You can save your favorite hashtags to use them again in future posts.
Post your content directly on Instagram from the AutoHash platform, without wasting your time copying and pasting.
AutoHash has a feature for location-based hashtags as well. Simply enable your GPS location settings, and the software will produce hashtags relevant to your location.
Rookie Cam offers a more advanced version of the camera already built into your smartphone. But it’s just as easy to use.
This app also has more filters than the options available on Instagram, including a live filter function.
You can view filters and other effects in real time while you’re taking a picture or video.
This will give you a better understanding of what the image will look like for the final product.
Rookie Cam allows you to create collages. You won’t need to download another app for that specific feature alone.
These collages can have up to nine images in one frame. Select different image sizes, and create different filters and edits for each photo within the collage.
Rookie Cam has awesome design editing elements as well.
You can add text to images with tons of different fonts. Add badges, stickers, and unique frames to your content.
With Instagram, we all know the image that ultimately gets posted is one of potentially dozens of options.
If you can’t decide what photos are worth sharing, Ask Lisa can help you make an informed decision.
The Ask Lisa tool uses AI photo recognition software. Technology like this is one of the top ways machine learning is reshaping marketing.
You can compare between two and five photos on this platform.
In addition to helping you determine which photo will perform the best, Ask Lisa will also help you generate hashtags based on the images.
Like some of the other tools on this list, Hashtagify helps you find the best hashtags for your posts.
But Hashtagify has some features that make this platform unique. You can explore hashtags related to current trends and specific categories.
This tool also helps you with analytics components.
Monitor how well your current hashtags are performing. Determine the best time to post, and analyze your marketing strategy based on this research and information.
Hashtagify helps you discover influencers using similar hashtags.
You can reach out to them to help you expand your reach and get more visibility. Then use the top platforms for effectively managing social influencers to your advantage as well.
Export PDF reports and download CSV files. These reports make it easy for you to share information with your entire marketing team.
When it comes to editing your Instagram photos, some of you may be overwhelmed with all the options.
Some of the tools on our list give you even more filters and editing choices to choose from. But which ones are the best?
It’s hard to say for certain unless you experiment with them.
When you’re running a business, you may not have time to do this yourself. Wouldn’t it be great if someone else could do it for you?
Instead of assigning these tasks to a social media manager, try using MIKU.
All you have to do is upload your photo to the platform with a brief explanation of what you want to be edited, and a professional will take care of everything else for you.
The average response time is 30 minutes, but you’ll get your photo back within two hours.
Pricing for this service is based on volume. You can pay per photo or pay a set rate based on a monthly allowance.
For example, you can subscribe for $19.99 per month, which gives you a chance to get 20 pictures edited during that time frame. This ends up being $1 per photo instead of the standard rate of $3.99 per photo. It’s a good deal if you use this tool frequently.
Storeo is a tool that helps you enhance the content of your Instagram story.
How many of you have encountered this scenario before?
You were recording something to post on your story directly from the Instagram platform, and then the time ran out. As a result, you missed what you were trying to record.
This ultimately hurts the overall quality of your video.
Even if you record content from your phone before you upload to your story, Instagram doesn’t allow you to upload story clips longer than 15 seconds. You have to manually cut longer videos and add each one individually to your story.
This is a pain and leaves much room for error.
Storeo eliminates this problem.
This tool allows you to record a long video without having to hold down the record button either. Then, it automatically exports the video to your Instagram story in 15-second intervals.
When users watch your story, it plays as one long video.
If you want to boost engagement on your Instagram posts and ultimately get more conversions, you need to enhance your content.
Sometimes, the editing options offered directly from the Instagram platform aren’t enough to make your post stand out.
Take advantage of the tools I’ve covered on this list. There are plenty of options for everyone, based on your needs.
Some of these tools are made for enhancing images, videos, and GIFs. While others are designed for hashtags, captions, or your Instagram story.
Use whichever ones will help you improve your Instagram marketing strategy the most.
What tools is your company using to improve conversions on your Instagram posts?
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Author: Neil Patel
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