The agency-client relationship can and should be a mutually beneficial partnership, but sometimes it’s not. Often bumps in the journey come from a new client’s misunderstanding of issues that come with managing a marketing campaign, such as deadlines, communication or the complexity of projects. When everyone is on the same page, an agency-client relationship can […]

Relationships that fail have a trend. The same issues seem to always cause the demise of a once flourishing romance. I want to focus on one of the core problems: communication. We’ve heard it a million times before in every type of romantic comedy — just say the magic words and the girl is yours. […]

Beyond admiring or enjoying something, being a bona fide fan means adopting it as part of your identity. Fandom is a form of love that engenders an intense level of devotion. When you’re a fan, you keep up with news, follow closely, feel deep loyalty and maintain perpetual excitement about the object of your affection. […]

As technology has advanced, the classification of what is “smart” has stretched to encompass a host of technology: from mobile devices to TVs to cars to security systems to even kitchen appliances. This has come as a result of almost every industry racing to market with electronic devices that connect to other devices or wireless […]

At the end of the day, every agency’s primary goal is to make a profit. Unfortunately, this is something many agencies struggle to do. Agency owners may assume that the best path to profitability is to take on more work and clients. While this can help bring in more cash, it also often requires more […]

Despite all the hype surrounding the alleged battle between physical and digital, the dichotomy is about as legitimate as Fyre Fest. The reality is that brick-and-mortar activations are still incredibly important (and prevalent) and that brick-and-mortar online sales are still dominating. That’s why it’s so important for online companies to offer offline opportunities for their […]

Every business has its problems, but no leader wants their private business woes to tarnish their public reputation. Unfortunately, it’s not uncommon for companies—especially larger, industry-leading firms—to have their internal issues leaked to the rest of the world. While it’s possible to save face and recover, you’ll need a smart strategy to clean up the […]

In the early days of the internet, blogging was considered a hobby. In today’s world, it’s an increasingly important tool in a business’ marketing toolbox. In fact, businesses across various industries can use blog content to position themselves as industry leaders and attract potential customers and business partners. However, you shouldn’t launch a blog just […]

Getty Getty At our SEO agency, we work in exclusive relationships with clients, only working with one client per niche market. It’s simple to understand why: How can an agency make more than one company a leader on the search engines? For this reason, it’s not ethical to offer SEO services to more than one […]

In my last article, I wrote about seven essential inbound marketing strategies for health care. The first strategy, and the one that I believe is by far the most important for any medical practice, is to lead with empathy. I would argue that empathy is a fundamentally misunderstood concept. Research professor Brené Brown offers what […]