For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks […]
Adobe’s annual MAX conference is well underway in LA, and as usual there’s a big buzz around changes to the Creative Cloud suite. Adobe’s product line often seems archaic—parts of Photoshop’s first codebase were originally painted onto the walls of caves by neanderthals—but this iterative approach also provides a solid platform to venture into new […]
You might notice a theme this month in our collection of new tools for designers: color. There are lots of color resources sprinkled throughout this collection. But there are plenty of other goodies as well, including a beta tool from Google and some new ways to think about layouts. If we’ve missed something that you […]
The psychology behind ecommerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the […]
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, […]
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, […]
Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking […]
To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. This isn’t something you just do once and forget […]
Web designers often think about the web design process with a focus on technical matters such as wireframes, code, and content management. But great design isn’t about how you integrate the social media buttons or even slick visuals. Great design is actually about creating a website that aligns with an overarching strategy. Well-designed websites offer […]
Social media marketing is a great way for nearly any business to communicate and market directly to customers. The popularity of social media networks has meant that businesses are taking notice, and using posts to connect with their customers. As a restaurant owner or manager, if you’re not using social media, you’re missing a huge […]
