GettyGetty An agency is a difficult business to control. You have clients to connect with, services to deliver and employees to manage. When I first started my agency, I struggled to manage it all. Each week, Friday would roll around and I’d feel like I didn’t even make a dent in my to-do list. I […]
GettyGetty Customer-facing networking, speaking and exhibiting are once-in-a-lifetime opportunities an entrepreneur can get out of a trade show or industry conference. I personally attend anywhere from four to five conferences a year. Not only are they an honor to speak and exhibit at, but they also provide great benefits to a business and brand. You […]
GettyGetty Social media can be a repetitive exercise for anyone that is handling it for a business. Like all tasks of this nature, it becomes easy to get caught up in the hamster wheel and forget why we are doing these tasks. Subsequently, it becomes challenging to maintain a high level of quality, especially if […]
GettyGetty The Patriots have another ring, football season is officially over and Adam Levine may finally have put his shirt back on. Super Bowl LIII brought in nearly 100 million viewers, be they die-hard football fanatics, fair-weather fans or even those who only know Tom Brady because he’s married to a supermodel. People get involved […]
GettyGetty You can’t out-market a bad product or service. I know what you are thinking: This is just another marketing professional who is taking a stand against “over-marketing,” but hear me out. Too many times business owners will try to focus all their energy on marketing or advertising instead of providing their service or product […]
The first quarter provides an excellent chance to assess progress and potential for change. Whether you end up doing small tweaks to teams or products or performing massive overhauls or reshuffling, it is crucial to have a solid idea of where improvement is needed in order to rectify weak points. As such, plans implemented in the early parts […]
GettyGetty Are you looking to target better leads with creative and innovative strategies to boost your B2B marketing and enhance ROI? No doubt, the world of traditional content writing has evolved. And integrating it with unique strategies in the contemporary era is a step in the right direction. A white paper content marketing strategy can […]
GettyGetty Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or marketing without first developing a plan? PR and marketing are expensive. In 2018, U.S. spending on advertising […]
GettyGetty Is your B2B business interested in growing your brand via organic search? Ranking toward the top of the search engine results pages can be a tough nut to crack if you don’t know what you’re doing. Big companies have thrown mind-boggling sums of money into SEO without much traction. Fortunately, there are proven strategies […]
GettyGetty We live in a crazy busy world, overwhelmed every day with pieces of information coming from many sources. We are all online almost 24/7, checking our social media profiles or posting selfies. Computers, mobile phones, tablets — it doesn’t matter the device, we want to be able to have access to whatever we want […]
