PHOTO Getty Marketers often speak of consumer confidence and its effect on the economy and purchase behavior. While broad-sweeping statements to this effect may still ring true, we recently conducted some new research that shows it may not be that simple. In fact, the way consumers feel about the world on a general level does […]

PHOTO Getty If a salesperson walked into an important client meeting dressed in ripped jeans and a tank top, that person would be fired immediately. How you present yourself in a business setting matters, so why is it that so many B2B marketers fail to put the same kind of effort into their Keynote and […]

PHOTO Getty Most marketing messages aren’t cross-generational, meaning that an ad that may resonate with one generation could be lost on another. It’s important for a business not only to identify its target market, but to craft a message that makes a connection to its intended audience. With all of these generational labels — from […]

It may seem counterintuitive mentioning artificial intelligence (AI) alongside making connections. We’ve been told time and again that AI can’t feel emotions. However, emotions are instrumental in providing insight into consumers’ mindsets. With enough data, AI can successfully determine what a consumer considers essential. The modern consumer doesn’t want good marketing; they want connection, and […]

PHOTO Getty It’s hard to believe that just 10 years ago pop-up shops weren’t a thing, subscriptions were for magazines, and Instagram was a barely on-the-radar photo-sharing app — not the birthplace of influencer marketing. There’s no question that retail has undergone a massive transformation over the past decade — mostly for the better. The […]

PHOTO Getty Like Aretha, we all want a little R-E-S-P-E-C-T. The most powerful message you can convey with internal communications is respect for employees. Showing respect for individual contributions is at the heart of aligning employees with the company vision. By recognizing that each employee plays a role in supporting that vision, you’re also showing […]

PHOTO Getty A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target audience. But when your PPC strategy is broken, it can feel more like a weight tied to your company’s foot, […]

Photo: Getty Vertic has clients based on five continents, and I spend a lot of time in airplanes, airports and hotels. Like many business travelers, I tend to stay in the same hotels, trip after trip. But a recent experience made me stop and think about why technology-driven business models such as Expedia are mastering […]

PHOTO Getty The CBD market is booming with no signs of a slowdown. In 2018, the industry was valued at $1.04 million and is projected to reach $16.32 billion by 2026. Plus, the average consumer has been warming up to hemp products for some time, with 40% of U.S. consumers 21 years and older now […]

PHOTO Getty Having played an active role in the transformation of the telco and energy industries, I am no stranger to the role of communications in technology transformation. I have seen companies with no customers win “Product of the Year” and companies with millions of customers struggle to improve their customer experience. That’s the everyday […]