Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! via @sejournal,

If you’ve ever questioned what is or isn’t a Google ranking factor, this one’s for you!

The comprehensive Ranking Factors guide is back and updated for 2022. We’ve done the digging, so you don’t have to.

There are plenty of myths about what will and won’t improve your rankings in search. You need to know which SEO activities will move the needle most.

This ebook was updated to help ensure you don’t waste money chasing rumors.

In the second edition of Ranking Factors: Fact Or Fiction, we’ve collected a comprehensive list of everything that might make you ask, “Is it a ranking factor?”

In this ebook you’ll find:

Answers that make you feel 100% sure that something is a confirmed ranking factor that Google uses in its algorithms. We lay out the evidence and let you know if there is any debate or uncertainty.
Quick yes or no answers about what is and is not a ranking factor PLUS the history of a ranking factor or why a myth came to be.
How SEO elements contribute to overall ranking factors, such as user experience, gathering data, and more.

We lay it all out to make sure you have the full context of what is and isn’t a ranking factor.

Download the ebook to answer your ranking factors questions.

Ranking Factors Defined

We use a precise “ranking factor” definition to give you confidence in the information we provide.

Before we call something a ranking factor, we generally look for an official statement that a factor is given weight by the algorithms when deciding on SERP rankings – preferably from Google or a Google employee.

In those cases, we will say “confirmed” ranking factor.

The feature or concept in question must be used currently to pass muster. And yes, some elements were previously ranking factors but aren’t anymore.

In cases where there isn’t a statement from Google, it’s challenging to determine whether something is a ranking factor. If Google hasn’t confirmed it directly, we’ll walk through the evidence, but it’s unlikely to get a “confirmed” rating.

When evaluating whether something will impact your SEO, look for confirmation from Google first. Many studies and experiments are floating around, but as you’ll see in the book, they’re not always reliable.

How To Use The Ranking Factors Ebook

This ebook can serve as a quick, helpful reference when planning specific SEO campaigns or laying out a strategy for the year. That way, you can focus on activities most likely to drive your organization’s KPIs.

If you want to learn more about how the Google algorithms work and how we research ranking factors, we’ve included a lot of information on the history of each one and provided further reading if there’s a particular factor that interests you.

And if you’re trying to keep up with the SEO industry year over year, this edition features 25 updated chapters.

This book is your bible if you ever need to know, “Is it a ranking factor?”

Download the Ranking Factors: Fact Or Fiction ebook to answer some of the most common and pressing questions in SEO.