The Changing Face Of Brand Activations Around Super Bowl LVI And Other Major Events
President, MikeWorldWide. Passionate about boosting brand voices globally for over two decades. getty The Covid-19 pandemic has taught brands that having an on-site presence at major live events — from the Super Bowl and Olympics to the Grammys and South by Southwest — isn’t as essential as it once was. Brands have learned that they can “be there” […]