Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia. getty Your annual marketing budget should cover everything from essential marketing strategies (those nonnegotiables like your website or social media marketing) to your marketing tech stack to any innovative or new ideas that will spur your brand forward. So, how can you guarantee that your marketing investments […]

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia. getty Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting […]

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty When you invest thousands of dollars (if not more) into a website design, you’re probably not thinking about when you’ll redesign it next. Well, you should be. A website is most effective when it is first launched. After the launch period, it begins losing its effectiveness. […]

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty Digitalization shows no signs of slowing down. Leaders across industries feel the effects of rapid digital transformation—there is always a new platform, system, technology or strategy that they must incorporate into their business models. Having a website and a social media account won’t cut it. You […]

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty The sales journey is now digital. Hybrid workforces and talent shortages continue to fast-track many companies’ paths toward digitally driven processes. We rely on digital assets like websites, social media campaigns and workplace apps to keep in touch with our customers and engage with prospects. This […]

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty Lead generation is the first step in a direct route to sales. But B2B lead generation has changed significantly in the last two years. Prior to the pandemic, it was standard for B2B sales teams to travel to meet prospective customers in person—this was expected. Now, […]

Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty Datasets are just numbers if you don’t have context. When it comes to building a successful marketing strategy, you need metrics that can show where you started and how you’ve grown. You can spend a massive amount of money on a marketing campaign, but you won’t […]