Founder, CEO of Vesta, an all-in-one community platform to nurture consumer relationships, mobilize advocates, and drive emotional loyalty. getty Earlier this year, McKinsey named “community” as the decade’s “big idea” in marketing. Fueled by the pandemic, our digital communities have become a staple in social connection. With the disappearance of third-party cookies, marketers are putting […]

Founder, CEO of Vesta, an all-in-one community platform to nurture consumer relationships, mobilize advocates, and drive emotional loyalty. getty Marketers and consumers alike have benefitted from advancements in e-commerce, but I’ve noticed that when things become adopted by the masses, they become overly common. I’m not alone; a recent study of the future of commerce […]

Founder, CEO of Vesta, an all-in-one community platform to nurture consumer relationships, mobilize advocates, and drive emotional loyalty. getty Almost every brand manager I meet faces the same dilemma: balancing the need for bold investments that impact a brand’s long-term trajectory with the need for short-term strategies that deliver wins today. This is prevalent today […]