CEO of Pluris Marketing and innovator and forward-thinker behind the company’s marketing enablement, analytic and optimization solutions. getty We’re projected to say goodbye to third-party cookies by the end of 2022, and this already has marketers thinking about other ways to track advertising — and a few players developing other solutions. On the surface, it appears that […]

CEO of Pluris Marketing and innovator and forward-thinker behind the company’s marketing enablement, analytic, and optimization solutions. getty For marketers, the challenges of working across departments and functional areas is a tale as old as time. Meeting customers with timely, relevant offers requires more than just well-placed ad campaigns; it’s an all-hands effort to acquire and retain […]