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Posted by Sergii Denysenko

Brands Must Harness Open Web Benefits And Break Triopoly Dependence

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Sergii Denysenko, CEO at MGID. getty The triopoly of Google, Amazon and Facebook ended 2021 how it began: with a near-total grip on digital advertising. According to eMarketer research, the trio sustained almost exactly the same level of spending dominance as in 2020, collectively accounting for 64% of U.S. ad spend last year. New documents that […]

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Posted by Sergii Denysenko

Three Steps For Building A Robust Approach To Brand Safety

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Sergii Denysenko, CEO at MGID. getty Programmatic native advertising is on the rise, as illustrated by MediaRadar’s report that 1,900 advertisers invested $2.6 billion in the space between January and May 2021. Compare this to 2020, when 926 advertisers spent $1.9 billion, and it’s clear that advertisers want to maximize the scale and efficiency of native […]

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Posted by Sergii Denysenko

Universal IDs: The Good, The Bad And Google

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Sergii Denysenko, CEO at MGID. getty When Google announced its extended deadline for the phase-out of third-party cookies (from 2022 to 2023), ad tech stocks surged, indicating the industry’s positive reaction to the news. The new timeline allows the industry to engineer permanent solutions for third-party cookie alternatives versus the current band-aid solutions that AdTech and […]

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Posted by Sergii Denysenko

Adtech Investment Is Growing — Here’s How Adtech Companies Can Take Advantage

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Sergii Denysenko, CEO at MGID. getty The S&P 500 and Nasdaq indexes have hit record highs as technology stocks continue to rise — Microsoft recently closed above $2 trillion in market capitalization for the first time, and Facebook hit over $1 trillion. This investment likely comes as a result of increased online consumption during the pandemic […]

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Posted by Sergii Denysenko

Digital Advertising 2021: Who Will Win The Power Battle?

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Sergii Denysenko, CEO at MGID. getty The digital advertising industry is turning into an anti-competitive environment controlled by a handful of global companies. According to eMarketer, the U.S. digital ad market is now worth over $134 billion. Of this, Google commands an almost 30% share, Facebook takes around 23% and Amazon just under 10%. Apple is […]

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