Using Event-Based Marketing To Bring New Life To An Old City
Mirella Vitale, SVP Marketing, Communications & Public Affairs at ROCKWOOL Group, has 15+ years as an influential global B2B branding leader. getty Reinvention is never easy—whether an aging toy brand, a global DVD rental business, or a city that has fallen on hard times. But with proper product development, solid marketing, and the right amount of […]