Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty Your law firm has invested in a great marketing video campaign, but how do you know if it’s having any effect? Who’s watching the videos? Are they driving interest or bringing in […]

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty For many law firms and business owners, their website is what creates revenue and leads people to them. That said, one of the most critical decisions an owner needs to make relates […]

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty Asking whether it’s better for your firm to focus advertising dollars on pay-per-click advertising or search engine optimization is a little like asking whether it’s better to spend your grocery money on […]

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty A blog on a law firm’s website offers an unparalleled opportunity to attract and impress potential clients at the same time. But if you don’t get it right, your blog can be […]

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Getty Blogs, video platforms, social media—when it comes to law firm marketing, it feels like all the platforms are already saturated with legal marketing content. But what about podcasts? Audio formats are exploding […]