Paul Furiga is president and chief storyteller of WordWrite. His book, “Finding Your Capital S Story,” is available on Amazon. getty Not all companies — or company stories — are the same. If they were, we would inhabit a world populated by millions of companies peddling the same bland marketing polenta. Just as no two […]

Paul Furiga is president and chief storyteller of WordWrite. His book, “Finding Your Capital S Story,” is available on Amazon. getty Over the last decade, the field of brand marketing has discovered the power of storytelling. Today, there’s a confusing explosion of content, interest and hype around the storytelling concept. One of my favorite measures […]

Paul Furiga is president and chief storyteller of WordWrite. His book, “Finding Your Capital S Story,” is available on Amazon. getty As a consultant focused on uncovering, developing and sharing the great stories of our clients, I’m frequently reminded of my earliest lessons in the power of storytelling. For me, that goes back to the […]