Yanie Durocher is founder of POMPOM Creative, focused on lifestyle brands for China’s marketplace for PR/social/content. IG @YanieYanson getty 2020 was a huge catalyst for change, disrupting not only the way we work but also the future plans of how we thought a business should operate. I remember one of my good friends telling me last […]

Yanie Durocher; founder of POMPOM Creative focused on lifestyle brands for China’s marketplace for PR/Social/Content. IG @YanieYanson getty Every crisis generates innovation. Just look at the fashion industry. Even in the past, some of the best designs and concepts came out of a crisis.  Chanel created its womenswear couture pieces from foraged textiles when the Second […]

Yanie Durocher; founder of POMPOM Creative focused on lifestyle brands for China’s marketplace for PR/Social/Content. IG @YanieYanson getty After Covid-19, we’re coming to a final setback in how we’re thinking of producing, using and disposing of apparel. Fashion is one of the key contributors to global pollution and waste, where it has now come to a dead […]