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Posted by Expert Panel®

15 Ways To Show Marketing ROI Beyond Sales Revenue

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.  While agency professionals might be focused on other positive aspects and developments, the real key to […]

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Posted by Expert Panel®

15 Agency Leaders Share What They Wish Every New Client Understood

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Clients are the lifeblood of any agency. In many cases, agencies are able to set the right expectations and establish smooth, solid working relationships with clients early on. However, some new clients may come in with unrealistic expectations or unreasonable requests, especially if they’ve never worked with an agency before. Setting boundaries with clients is just as important as landing them. […]

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Posted by Katy Boos

What Is Clubhouse? (And Tips For Getting Started)

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Katy is CEO/Founder of Remix Communications, and manages thought leadership programs for Remix clients such as Adobe and Facebook.  getty It seems I can’t have a conversation lately without someone asking, “Hey, what is this Clubhouse thing I keep hearing about?” Clubhouse is an audio social app, meaning that all interactions are via voice with no […]

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Posted by Solomon Thimothy

How To Get Agency Clients When You’re Just Starting Out

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Solomon Thimothy is the Founder of Clickx, where he works with agencies and clients to develop predictable and scalable growth strategies. Getty When I started my agency, I had big dreams of running an award-winning firm that clients were fighting to work with. I was ready for the challenge, but there was one thing holding me […]

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Posted by Michelle Taylor

Don’t Panic, Just Prepare: Five Leadership Lessons For Difficult Times

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Michelle Taylor, CEO of BETAH Associates, leads communications and event-management initiatives for clients. getty When Covid-19 emerged as a public health crisis unlike anything we had experienced in our lifetime, many business owners were caught off guard. Some got stuck in a state of panic, not knowing what to do about the growing list of health […]

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Posted by Toby Eckhardt

5 Ways To Encourage Creativity And Productivity Within Remote Teams

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

CEO, Focused Image, helping clients engage with audiences that matter. Leading brand and marketing expert for aerospace, defense and tech.  getty We’ve all felt the disruption that the coronavirus pandemic has caused throughout our regions and around the world. While the news and conversations have been most urgently addressing how Covid-19 has impacted many businesses as […]

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Posted by Rebecca Kowalewicz

Your Website And ADA Compliance

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Vice President, Digital at Clearbridge Branding Agency, overseeing clients’ digital and social media efforts.  getty When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a missed opportunity […]

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Posted by Expert Panel®

11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs. Luckily, analytics tools can help agencies uncover illuminating data points that clients can’t provide up front.  The key to informing a strategy that will achieve a client’s marketing goals is […]

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Posted by Gordon Andrew

How To Make Marketing An Invaluable Function

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Gordon G. Andrew is Founder of Highlander Consulting Inc., a New Jersey-based firm that helps clients to create, grow and keep customers. Hinterhaus Productions 2016 In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, […]

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Posted by Giovanbattista Cimmino

Why Having A Digital Marketing Strategy Can Help Retailers Boost Sales During A Crisis

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Giovanbattista Cimmino is the founder of CimminoMedia, a social media agency that helps clients grow their business. getty In the past, there was the brick-and-mortar approach through which retailers reached success by giving people a reason to visit the shop: compelling experiences paired with live events and special premium services in-store. This strategy was effective in […]

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