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Posted by Expert Panel®

How Agency Executives Can Encourage More Diversity In The Industry

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Diversity has been a hot topic in the business community for decades. Today, many companies are doing more than just talking about increasing diversity, equity and inclusion in their workplaces; they’re taking action, putting policies and practices in place that they hope will open new doors, eliminate bias and barriers to entry and entice candidates […]

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Posted by Bret Werner

How Changes To The NCAA’s NIL Rules Will Impact Brand Marketing

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President, MWW. Passionate about boosting brand voices globally for over two decades. getty The National Collegiate Athletic Association places restrictions on student-athletes, from requiring them to meet academic standards to barring them from being compensated for commercial endorsements.  Forbidding student-athletes from profiting off their names, images and likenesses (NIL) comes down to the NCAA’s amateurism rules. […]

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Posted by Bret Werner

Tips For Strategic Brand Activations On Clubhouse

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President, MWWPR. Passionate about boosting brand voices globally for over two decades. getty These days, audio is king. People are turning to voice-activated smart speakers, audiobooks, podcasts and now, Clubhouse, the popular voice-chatting app that’s been downloaded over 10 million times globally since it launched.  People like to express themselves and feel safe doing so on […]

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Posted by Bret Werner

In The Backdrop Of A Global Pandemic, How Are Brands Activating Around Super Bowl LV?

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President, MWWPR. Passionate about boosting brand voices globally for over two decades. getty In the backdrop of a global pandemic, this year’s Super Bowl will look different. For starters, Zoom watch parties will replace in-person parties, and the stadium crowd will be smaller than usual.  Outside of viewership, Covid-19 is also reshaping two other core elements […]

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Posted by Ilissa Miller

How Employees Can Help Their Companies Adapt To Market Shifts

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Ilissa Miller is the CEO at iMiller Public Relations (iMPR) with two decades of experience in sales, marketing and product development. Getty Whether it’s a global financial crisis or a pandemic (or both), business leaders often face challenges that they didn’t expect and have to make hard decisions to keep their business afloat. If you Google “how can […]

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Posted by Bo Bothe

Building Brand Integrity Through ESG Reporting

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President and CEO at BrandExtract, overseeing corporate and brand strategy. getty For decades, the standard for evaluating investment opportunities and communicating with stakeholders has been annual reporting. But expectations are changing. More and more, stakeholders expect radical transparency from companies beyond financials. As a result, environmental, social and governance (ESG) reporting is rising to the forefront. ESG […]

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