Key Considerations For Advertisers In The Wake Of Consumers’ Rising Living Costs
Sergii Denysenko, CEO at MGID. getty With U.S. inflation reaching 8.6% in May and stocks experiencing their biggest drawdown since June 2020, the economic uncertainty is inevitably affecting consumer confidence and shopping habits. According to a Forbes Advisor/OnePoll survey, 51% of U.S. consumers “are buying fewer non-essential groceries, and 39% are buying fewer groceries altogether.” […]