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Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. getty For brands, data-driven web design is at the core of results and visibility. When a brand is visible, it can be understood. Winning over audiences is an increasingly tricky equation to solve. Because the pursuit of […]
CEO and Executive Creative Director at Tribe, Inc., working with global brands to build employee engagement. getty Back in March, most companies thought they were sending employees home to work for a couple of weeks. Now, it’s looking like many corporate employees will be working remotely for the foreseeable future. What does that mean for the […]
Founder/Creative Director At The Bureau Of Small Projects – Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. getty For branding, we advise our clients to think like a farmer. For marketing, we prefer what we call the “warhead of kindness” option. Marketing is simple: You learn about your competitors and identify what they […]
Josh Boaz, Co-Founder and Managing Director of Direct Agents, a leading digital marketing agency. Getty When Covid-19 first spread throughout the U.S. in March, consumer shopping behaviors immediately shifted. Looking at data from our agency’s Amazon Pulse dashboard, we see that in mid-March there was a sudden, dramatic increase in shopping across categories associated with personal […]
Managing Director at Exclusive PR Solutions, overseeing Brand Strategy and Marketing. Getty The coronavirus pandemic is already changing our perceptions of normalcy. I believe professions like fashion, hospitality and tourism will inevitably step back, as people will re-evaluate priorities and their basic needs versus perceived luxuries. Consultants at McKinsey estimate that global fashion sales, for instance, […]
Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Getty A thriving business feeds on generating engagement. During this time of uncertainty, it is absolutely crucial for businesses to connect with consumers and stay relevant. In the last decade or so in particular, many consumers have […]