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Posted by Expert Panel®

How To Start A Social Monitoring Program: 14 Tips For Companies

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

While related, social monitoring and social listening are two distinct strategies to improve the customer experience. Social listening allows companies to take a broad look at the discussions occurring on social media around their brand. They then collect data and analyze it to find useful insights. Through social monitoring, however, social media managers actively monitor […]

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Posted by Expert Panel®

16 Ways To Bridge The Gap Between Sales And Marketing Departments

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Despite seeming similar to an outside observer, sales and marketing make up two distinct departments. Marketing improves sales by ensuring consumers are aware of the product and its benefits. However, sales can generate valuable data that allows for more focused marketing. It’s a positive feedback loop, but it only works if both departments can communicate […]

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