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TunedUp Media is a full service digital marketing and website branding agency focused on providing creative digital marketing solutions, delivering results for our clients while supporting causes driving social change.

Posted by TunedUp Media

SEM Strategy In 2023: More Ahead With Your Year In Review via @sejournal, @jonkagan

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Hello, my dear fellow search marketer, and welcome to 2023. It’s time to make some New Year’s resolutions, or at the very least, be prepared to make some changes for the new year. Unlike my New York Jets, there is ample opportunity to drop the crappy “guru” you’ve hired, forecast out a budget (even in […]

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Posted by TunedUp Media

SEM Or Paid Social: Why Use Both? via @sejournal, @jonkagan

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations, and GA4. That’s in addition to my usual rants about the New York Jets (but hey, they’re 4-2 as of writing this), and social commentary […]

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Posted by TunedUp Media

Picking The Right SEM Operation: Legits Vs. Hacks via @sejournal, @jonkagan

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Hello, my fellow search industry friends. I hope this article can help distract you for a few minutes and give you some respite while reminding you that not all elements of your search engine marketing (SEM) accounts are the same and thus need different measurements. For those that watch, follow, and/or troll my Twitter account, […]

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Posted by Carol Levine

Understanding The Value Of PR: Is It Time To Look For Those MBAs?

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Carol Levine, APR, Fellow CPRS, is co-founder and CEO of energi PR, a full-service independent PR consultancy. getty Years ago, at a Public Relations Society of America’s Counselors Academy conference, I listened to a presentation by the chairman of one of the “Big Four” accounting firms, Ernst & Young. He said that, for PR to […]

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Posted by Carol Levine

How To Write An RFP That Helps Clients And Agencies Succeed

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Carol Levine, APR, Fellow CPRS, is co-founder and CEO of energi PR, a full-service independent PR consultancy. Gary Burchell Winning new clients is the lifeblood of our agency. I have won some and lost some over my long career. What I struggle with is not in having to compete for business, but rather in the […]

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Posted by TunedUp Media

Are Brand Keywords Valuable For Every Audience? [Case Study] via @sejournal, @jonkagan

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Hello, my fellow search industry friends. If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column may throw you for a little bit of a loop. We’re talking about using ads to target brand searches – but only from those who […]

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