Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Getty The past few years have thrown unprecedented challenges at the global economy: A pandemic. War in Europe. Supply chain breakdowns. Rapidly rising inflation and murmurs of recession. It […]

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty Work long enough in marketing, communications or the creative industries and you’ll soon learn two truths about the creative brief: It is simultaneously the most influential document on […]

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty In 2006, Fred Reichheld and Rob Markey published a book called The Ultimate Question, compiling their previous research into the net promoter score (NPS) metric. It’s in this […]

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. getty Barely a decade ago, it was sufficient to conduct the most basic of market research: explore consumer opinions in a focus group, validate findings with a large-scale survey […]

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Getty Recently, I was afforded the opportunity to co-host a roundtable for research and marketing leaders. The topic of discussion was that of customer-centricity—what it is, the benefits it […]