CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. getty It has become more and more common for B2B buyers to use websites, email and online resources to stay informed about products, make inquiries and purchase orders. As a result, human-to-human contact has become a rare […]

CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. getty A survey found that nearly 60% of C-suite executives prioritize thought leadership as a primary factor in awarding business to an organization. Many companies have thought leadership goals to reach customers in various ways to generate more […]

CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. getty When you hear the term “queen’s gambit,” what do you think of? If you’re a chess aficionado, you likely picture the ever-popular opening chess move that’s been around for centuries. However, if you’re a frequent Netflix […]

CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. getty An estimated 2.14 billion people will buy goods and services online in 2021. Today’s digital landscape has created an environment where brands must be agile and adaptive with their content strategies to maintain relevance among consumers. […]