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Posted by Dean Trevelino

Why Fortune Favors The Bold

August 19, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Co-Founder, Trevelino/Keller. Former global agency executive. Charged with establishing the firm as one of the more disruptive in the SE. getty The proverb “fortune favors the bold” dates to at least 161 B.C. That year, Roman African playwright Terence used the phrase in his play Phormio. According to the same source, Pliny the Elder used […]

Posted by TunedUp Media

Former Google CEO Describes ‘Brutal’ Review Process For New Projects via @sejournal, @MattGSouthern

July 1, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. During a Q&A session at the Collision conference in Toronto, Schmidt was asked about his approach to forecasting futures and whether he uses a bottom-up or top-down approach. Collision is a conference […]

Posted by Tom Spitale

The Pandemic May Accomplish What People Could Not: Unifying Sales And Marketing

March 9, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Former GE and Walmart marketer, Caltech Exec Ed Leader, Impact Partner and creator of “thinking tools” that demystify marketing strategy getty Despite record sales, Pfizer is cutting its U.S. sales force. No, this doesn’t mean the importance of sales is decreasing. “Nothing happens in business until someone sells something” is as true as ever. Pfizer’s […]

Posted by Tom Spitale

Don’t Cannibalize Yourself When Competing On B2B Platforms

December 14, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Former GE and Walmart marketer, Caltech Exec Ed Leader, Impact Partner and creator of “thinking tools” that demystify marketing strategy getty The membership retailer Costco convinces many suppliers — makers of the top brands in the world — to compete against themselves. Some agree to create an as-good or better version of their own product to be […]

Posted by Jeff Bradford

What Today’s Brands Can Learn From Mythological Stories

November 19, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty Western culture is built on foundational myths, many from the ancient Greeks, who built an amazing collection of stories to explain who we are and why we think and feel the way we do. […]

Posted by Zack Teperman

PR Vs. Marketing: What’s The Difference And Which Should You Invest In?

October 18, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Former on-air radio host, best-selling author, investor and President of public relations agency ZTPR. getty You can have the best product or service, but if nobody knows about it, is it really the best? This is a question I pose to all my clients and prospects as to the necessity of public relations (PR). Business owners […]

Posted by Jeff Bradford

How To Change Your Company’s Name

October 11, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty On March 1, 2020, exactly 20 years after the day it was founded, my PR firm, the Bradford Group, merged with the 30-year-old Dalton Agency, becoming the Nashville office of a 3-city agency with […]

Posted by Jeff Bradford

Reflecting Literary Lessons In Marketing: A “Show, Don’t Tell” Approach For Brands

September 16, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty In A Swim in a Pond in the Rain, award-winning novelist and professor George Saunders presents a master’s course in literary interpretation through analysis of seven short stories by renowned Russian authors. Reading his […]

Posted by Jared Shapiro

If You Want More Press, Be The Celebrity You’re Ready To Be

September 10, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Managing Director @ The Tag Experience | New York Times Best-Selling Author | Former Editor in Chief of Ocean Drive Magazine | Dad getty We’re not all comfortable sashaying on the red carpet, twirling for the cameras, twerking on TikTok or posting our entire day — from morning coffee to late-night escapades — on Instagram. Most of […]

Posted by Jeff Bradford

How To Write A Marketing Plan

August 5, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business. Research It is important to know what other people besides […]

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