Programmatic In A Post-Cookie World: Key Considerations For Success
Sergii Denysenko, CEO at MGID. getty Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, it’s expected that advertisers will spend over $123 billion on programmatic digital display ads, and over 90% of all digital […]