Google Ads Makes Changes To Automated Extensions via @sejournal, @brookeosmundson
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Per Google’s research, ad extensions give users an additional way to engage with ads, sometimes showing a 20% lift in click-thru rate (CTR) when four sitelinks are shown in ads. Let’s take […]