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Posted by Greg Kihlstrom

The Benefits Of Using Conversational Marketing Approaches With Your Customers

January 17, 2023Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Kihlström advises on CX, Marketing Technology, and Digital Transformation at GK5A, and hosts The Agile Brand Podcast. getty Customers reward brands that demonstrate they know and understand their needs. While this includes things like providing relevant messages, offers, products and services, it also includes the way that brands communicate with them. This not only […]

Posted by Greg Kihlstrom

A North Star For Personalized Customer Experience

December 21, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Kihlström advises on CX, Marketing Technology, and Digital Transformation at GK5A, and hosts The Agile Brand Podcast. getty As a marketing leader, it is hard to avoid the continual barrage of statistics showing how consumers prefer and respond better to a more personalized experience before, during and after a sale. This leads to the […]

Posted by Greg Salmon

5 Ways CEOs Can Improve Their Storytelling

November 15, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Salmon is a Partner at Agent3, and leads global customer strategy and success activities. getty As long as humans have existed, storytelling has been an essential part of communication. It’s how cavemen survived, it’s how the ancient Greeks immortalized moments of sorrow, war and celebration, and it’s the glue that unites generations of families […]

Posted by Greg Salmon

Scaling ABM: The Art Of Getting Personal With More And More People

October 12, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Salmon is a Partner at Agent3, and leads global customer strategy and success activities. getty The modern commercial world is getting personal. In the B2C world, sellers want to build one-to-one, highly personalized relationships with buyers, so they trawl cookies, first-party volunteered information and anything else they can ethically use to understand the needs […]

Posted by Greg Kihlstrom

The Benefits Of Drawing And Illustrating Your Concepts

September 19, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Kihlström advises on CX, Marketing, and Digital Transformation at GK5A, hosts The Agile Brand Podcast, and is a best-selling author. getty I must confess that I write a lot: documents, articles and even books (I’m finishing up book number 10 as I write this article). While I’m thankful I’ve had a lot of readers […]

Posted by Greg Kihlstrom

Don’t Give Up On Your Process Just Yet

August 29, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Kihlström advises on CX, Marketing, and Digital Transformation at GK5A, hosts The Agile Brand Podcast, and is a best-selling author. getty “Why do we keep following the process if it doesn’t work?” You’ve probably heard something to the effect of this before or have even said it yourself. After all, what could be worse […]

Posted by Greg Kihlstrom

Don’t Give Up On Your Process Just Yet

August 29, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Kihlström advises on CX, Marketing, and Digital Transformation at GK5A, hosts The Agile Brand Podcast, and is a best-selling author. getty “Why do we keep following the process if it doesn’t work?” You’ve probably heard something to the effect of this before or have even said it yourself. After all, what could be worse […]

Posted by Greg Kihlstrom

Getting Ready For Customer Journey Orchestration

August 5, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Kihlström advises on CX, Marketing, and Digital Transformation at GK5A, hosts The Agile Brand Podcast, and is a best-selling author. getty Customer journey orchestration promises a seamless experience for your customers and greater revenue through timely and relevant offers and actions. These types of experiences create customers who buy, buy more often and bring […]

Posted by Greg Kihlstrom

How To Take A Customer-First, Employee-Driven Approach To Business

June 14, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Kihlström advises on CX and Digital Transformation at GK5A, hosts The Agile Brand Podcast, and is a best-selling author. getty Business leaders today struggle with many competing priorities. The needs of customers who demand more personalized experiences must be balanced with the needs of employees who are demanding a better work experience. While this […]

Posted by Greg Kihlstrom

How To Have Greater Success With Your Pilot Projects

April 20, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Greg Kihlström advises on CX and Digital Transformation at GK5A, hosts The Agile Brand Podcast, and is a best-selling author. getty Initiatives that require large changes to people, processes and technology can be difficult to do well, but taking small steps can be a good way to get started for many reasons. We often talk […]

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