Co-Founder & CEO at HawkSEM, helping brands “crush it” through ROI-focused, results-driven digital marketing programs for over 12 years. getty We hear it over and over from our digital marketing clients: They want a better conversion rate. But the truth is that conversion rate optimization (or CRO) isn’t about conversion rate alone. Rather, it’s about […]

Co-Founder & CEO at HawkSEM, helping brands “crush it” through ROI-focused, results-driven digital marketing programs for over 12 years. getty It was Lil Wayne who once said, “Real Gs move in silence like lasagna.” Similarly, effective social media ads fit seamlessly (if not silently) into people’s social media feeds just like organic posts do. Not […]

Co-Founder & CEO at HawkSEM, helping brands “crush it” through ROI-focused, results-driven digital marketing programs for over 12 years. getty Whether you stick to modest LinkedIn updates or consider yourself a full-blown influencer, social media’s place in the digital marketing landscape can’t be overstated. Not only are social platforms one of the most cost-effective ways […]