Marketers know consumers appreciate more customized approaches. However, while personalization is key to a successful campaign, the truth is, it also requires more effort to produce more tailored content. Go to Source Author: Expert Panel®, Forbes Councils Member
Branding and marketing are essential to any business’s success. However, with so many potential avenues for getting the word out, it can be difficult for small businesses to determine where to invest their limited marketing resources. New startups, especially, may lack clarity on how much time and money to spend on their branding, advertising, public […]
Marketing stunts can generate a lot of publicity for brands. However, if not properly conceived and executed, a marketing stunt can have the unintended consequence of harming a brand’s reputation, potentially wiping out trust built with customers through previous outreach and efforts. If you are thinking about trying a marketing stunt, you need to make […]
A podcast can be an excellent way for businesses to market to their target audiences. However, without a strategic plan, creating a branded podcast can quickly become a convoluted and frustrating pursuit. Once you’ve outlined the objectives that a podcast will help you achieve, you need to map out next steps, from defining how to […]
Agencies often depend on customer feedback for a variety of reasons. However, the key to unlocking the truth of customer surveys is to design one that consumers don’t mind answering. The questions must be direct, but not intrusive. Yet the data it gathers must be used to develop an intricate pattern of what the consumer […]
We all know how powerful a well-developed marketing funnel can be. However, the problem is that a lot of businesses think that a marketing funnel is a “set it and forget it” approach. Unfortunately, that’s not true at all. Every now and again, a marketing funnel needs to be evaluated and improved to maintain its […]
Developing great content is a reward in itself. However, if that content doesn’t strike a chord with its core demographic, it isn’t performing its function. Businesses need to know where their content is most likely to reach their target audience and make the most impact. With the sheer number of channels that a company can […]
