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Posted by Expert Panel®

How To Counter Negative Publicity About Internal Company Issues

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Thanks to the speed at which news of internal problems at a company can spread on social media and create a public relations nightmare for the business, crisis management skills are in high demand today among PR professionals. When issues occurring inside an organization make their way into the public eye, the negative reaction of […]

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Posted by TunedUp Media

How To Add Internal And External Links That Get Clicks And Conversions via @sejournal, @JRiddall

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services. Each link should lead your audience to the next relevant piece of content they need to continue their information gathering and/or customer journey. Links are the lifeblood of the web, connecting […]

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Posted by TunedUp Media

Internal Links As A Ranking Factor: What You Need To Know via @sejournal, @annaleacrowe

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Serious question: Are internal links a ranking factor? Too often, the chatter around internal links as a ranking factor feels more like it’s coming from a never-ending game of telephone rather than the true source, the search engines. Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It […]

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Posted by Chris Wallace

How Marketers Can Close The Employee Brand Confidence Gap

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chris Wallace is the President of InnerView, a marketing consulting firm that specializes in internal brand alignment. getty In a recent article, I offered some thoughts on the connection between frontline employees and customers. I highlighted that companies need to think beyond just creating “happy” employees and focus on building a deeper sense of confidence in […]

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Posted by Chris Wallace

Good Year Or Bad, Now Is The Time To Invest In Customer Experience

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chris Wallace is the President of InnerView, a marketing consulting firm that specializes in internal brand alignment. getty There’s no question that 2020 has been a challenging year. But that doesn’t mean it’s been a “bad” year for all businesses.  While many segments have suffered revenue declines through the pandemic, others (i.e., home fitness, outdoor recreation, […]

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Posted by Chris Wallace

The Modern Customer Experience Comes To Main Street

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chris Wallace is the President of InnerView, a marketing consulting firm that specializes in internal brand alignment. Getty The other day I saw a commercial for a local flooring retailer advertising the ability to do a home consultation over video chat. Then, I saw another commercial just like it for a different flooring retailer. Four months […]

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