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TunedUp Media is a full service digital marketing and website branding agency focused on providing creative digital marketing solutions, delivering results for our clients while supporting causes driving social change.

Posted by Philip Stoten

Manufacturing Brands: Here’s What Success Looks Like In The Near Future

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Journalist and Founder of SCOOP, writing about manufacturing and the marketing of manufacturing and allied industries. getty For decades, contract manufacturers and EMS (electronic manufacturing services) companies believed in and deployed the “build it and they will come” strategy. They built immense manufacturing footprints and bodacious vertically integrated technical capabilities to win more business and […]

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Posted by Jeff Bradford

What Today’s Brands Can Learn From Mythological Stories

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty Western culture is built on foundational myths, many from the ancient Greeks, who built an amazing collection of stories to explain who we are and why we think and feel the way we do. […]

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Posted by Jeff Bradford

How To Change Your Company’s Name

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty On March 1, 2020, exactly 20 years after the day it was founded, my PR firm, the Bradford Group, merged with the 30-year-old Dalton Agency, becoming the Nashville office of a 3-city agency with […]

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Posted by Jeff Bradford

Reflecting Literary Lessons In Marketing: A “Show, Don’t Tell” Approach For Brands

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty In A Swim in a Pond in the Rain, award-winning novelist and professor George Saunders presents a master’s course in literary interpretation through analysis of seven short stories by renowned Russian authors. Reading his […]

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Posted by Jeff Bradford

How To Write A Marketing Plan

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business. Research It is important to know what other people besides […]

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Posted by Jeff Bradford

How The Hospitality Industry Can Use PR To Attract Workers

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty One of the biggest business stories of 2021 is the U.S. labor shortage, which is especially prevalent in the leisure and hospitality industry. Experts have pointed to a number of reasons for the shortage, […]

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Posted by Jeff Bradford

Is It Smart For Tesla To Not Have A PR Department?

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty Elon Musk — the closest thing America has to a real, live John Galt — is always in the news, but especially so recently because of his stint hosting Saturday Night Live. The funny […]

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Posted by Jeff Bradford

How To Think Like A Journalist

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty Effective public relations professionals have many talents. They are good writers. They know how to interview people in order to find interesting information. They are doggedly determined. They are naturally curious and voracious readers […]

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Posted by Jeff Bradford

How To Hire Great Writers

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty Our 20-year-old PR firm is a company of writers. We believe that writing ability is essential to doing our job. There are other ways than writing to communicate, of course, but because good writing […]

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Posted by Jeff Bradford

How To Create A Company Anniversary People Will Love

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. getty Too often, when planning a company anniversary, people get caught up in “stuff” like logos, merchandise, parties, websites and everything else. But are those things important? No one is really affected. Nobody’s feelings about […]

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