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TunedUp Media is a full service digital marketing and website branding agency focused on providing creative digital marketing solutions, delivering results for our clients while supporting causes driving social change.

Posted by TunedUp Media

Google’s Algorithms Can Understand When Sources Agree On Same Fact via @sejournal, @MattGSouthern

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part of a more significant effort to improve information literacy across the web. A Google-supported survey conducted by the Poynter Institute finds that 62% of respondents encounter false or misleading […]

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Posted by TunedUp Media

Google LaMDA: How Language Model For Dialogue Applications Work via @sejournal, @rvtheverett

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google has researched language-based models for several years with the hope of training a model that could essentially hold an insightful and logical conversation on any […]

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Posted by Todd Juneau

Remember: They’re Human Beings, Not Just Consumers

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Co-Founder/CEO of Vujà Dé Digital, on a mission for conscious capitalism and reinventing the media agency model. getty Somewhere along the way, the fact that consumers are human beings has been lost. Let’s look at what automation has done to marketing and consumers, and some steps to take to humanize your efforts. Marketing should be a […]

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Posted by Todd Juneau

Marketers Will Need To Reframe Their Approach As Third-Party Cookies Crumble

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Co-Founder/CEO of Vujà Dé Digital, on a mission for conscious capitalism and reinventing the media agency model. getty Since 1994, the marketing and advertising industry has been playing an identity game with third-party cookie data, relying on data matching to indicate that someone is who they think they are. This guessing game has led to some […]

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Posted by Todd Juneau

So, Your Product Is The Best Thing Since Sliced Bread?

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Co-Founder/CEO of Vujà Dé Digital, on a mission for conscious capitalism and reinventing the media agency model. Getty As marketers, we can tend to get caught in the trap of myopic thinking. It’s not uncommon for marketers to think their product is the best thing since sliced bread. How is this a fatal flaw? This type […]

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Posted by Todd Juneau

Six Things Marketers Need To Understand About DTC Marketing

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Co-Founder/CEO of Vujà Dé Digital, on a mission for conscious capitalism and reinventing the media agency model. getty As brick-and-mortar retail has winnowed to bare existence, direct-to-consumer (DTC) marketing is emerging as both a need and an opportunity. Consumer shopping behaviors have shifted as the quarantine and stay-at-home orders have stretched from weeks to months. The […]

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Posted by Todd Juneau

How To Set Yourself Up To Win In A Down Economy

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Co-Founder/CEO of Vujà Dé Digital, on a mission for conscious capitalism and reinventing the media agency model. Getty We are all walking through uncharted territory. Earlier this year, the majority of the American workforce became remote almost overnight. Then, we saw e-commerce spending from April to May surpass 2019 holiday season spending. At the same time, the […]

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