“I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She was impressed with me. I stayed after school and automated an Excel sheet so that the data entry I was in charge of for our […]
The evolution of the web never stands still. As new technologies are developed, consumer behaviors change and the core infrastructure that underpins the internet is forced to adapt. The HTTP protocol – used to transfer data between client and server – has gone through a number of different iterations, all of which have enhanced the […]
You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the reader to take action. No one’s coming back later to be convinced the second time around. And they aren’t reaching out to ask you to […]
Never in the history of the internet have users so strongly craved reliability in the information they consume – whether that information comes from journalists, authors, politicians, or businesses. In an era where misinformation runs rampant and once-venerable news institutions are now rigorously questioned, people anxiously seek reassurance – proof, even – that the information […]
If there is one truth about agency life, it’s that it is never boring. Professionals who thrive in the busy fields of marketing, advertising and public relations have a taste for variety and always approach the many opportunities and challenges they face with an open, curious and innovative mindset. Ask any agency leader to tell […]
Industry experts are convinced that the world will never go back to how it was before the global pandemic. The “new normal,” as media terms it, has a focus on more socially-distanced interactions and a reliance on technology. For business-to-business organizations, this means changing the way they operate, from promotion and marketing to maintaining consumer […]
