CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. getty With a long-standing reputation as ultra-competitive and cutthroat, the PR industry can be a taxing trade. Agencies often juggle client demands with tight deadlines and endure an environment in which there’s no room for error—sometimes, the tiniest mistake can […]

CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. getty PR has become a vital business function for raising brand awareness, differentiating your company from competitors and even converting leads into sales (yes, PR can drive conversions!). I’ve been in the industry during some historically tough times, including the […]

CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. getty Investment in influencer marketing has skyrocketed over the past few years as companies recognize the value of inking deals with social media personalities and celebrities to promote their brands. The market has already grown from $9.7 billion in 2020 […]

CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. getty You’ve landed a great piece of media coverage in a high-profile publication or perhaps a series of placements around a recent announcement. Congrats! With so much competition, getting media coverage is no easy feat, which is why it’s essential […]